What we build
Custom CRMs

One screen. Every job, first call to paid invoice.

Every lead, quote, job and invoice in one place, built around your pipeline and your language, with nothing you don't need.

All services
No spec needed · Clear pricing upfront · You own what we build
TYPICAL OUTCOMElive
6 days
average quote → paid
See it work

One job, quoted to paid, without leaving the card.

Build the quote, send it, get paid, and the follow-up schedules itself. Every job runs end-to-end on one screen, not five.

New job, building the quote
crm.fulcrum.app, Job #1042
C
New
QUOTEAdd line item
Total inc. GST$0
Send quote
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The shift

Running jobs from your head, a spreadsheet, and three apps?

When nothing lives in one place, leads slip and cash flow stalls. A CRM built around your jobs fixes that.

The old way
  • Jobs tracked in your head, a spreadsheet, and three apps
  • Leads go cold between the first call and the follow-up
  • Quotes and invoices re-typed in separate tools
With Fulcrum
  • Every job on one screen, first call to paid
  • Automatic follow-ups, so nothing leaks
  • Quote → invoice → paid, all from the job card
What you get

What you actually get.

Off‑the‑shelf CRMs make you work their way. We build one that mirrors your pipeline, your job stages, your language, and nothing you don't need.

A pipeline built around your jobs

Your stages, your language, New, Quoted, Scheduled, Won. Not someone else's funnel.

Quotes, invoices & follow-ups

Send a quote, chase it, and get paid without ever leaving the job card.

Invoice · $4,200DuePaid ✓

On your phone and your desktop

Update a job from the ute; it's live in the office the same second.

Wired into your tools

Syncs with Xero/MYOB, your calendar, and the systems you already run.

XeroCalEmail
How it works

From your pipeline to live, fast.

A straight line, with clear pricing and working software early. You always know what's happening and what it costs.

01

We map your real pipeline

A short session to map how jobs actually move through your business, in your words.

Week 1
02

We build it around you

A CRM that mirrors that exact flow, and nothing you don't need.

2-4 weeks
03

Migrate & train

We bring your existing contacts and jobs across and train your team, so day one is productive.

Launch
Proof
+38%
more jobs booked

An electrical contractor was losing leads between quoting and follow-up. We built a CRM around their job stages, now every lead is tracked from first call to paid invoice on one screen.

"We stopped losing jobs in the cracks. It pays for itself every single week."
D
Dave M.
Director, electrical contractor
Good to know

Questions, answered.

Yes, it's the same live system on your phone and desktop. Update a job on site and it's there in the office instantly.

We migrate your current contacts, jobs and history across as part of the build, so you're never starting from a blank screen.

Yes. We connect it to your accounting, calendar and the other tools you already run, so data flows automatically instead of being re-typed.

It's your system, we build it to flex, and we're on hand to adjust stages and automations as your business grows.

Democratising software

Serious software, built for a
small‑business budget.

01

Clear pricing, upfront

You'll know the number before we write a line of code.

02

Start small

Fix one thing first. Watch it pay for itself. Then do the next.

03

You own it

The software and the code are yours, no per‑seat fees forever.

If it saves you ten hours a week, it pays for itself in a month, without breaking the bank.

Want to see custom crms working in your business?

A free, no‑pressure 30 minutes. We'll show you exactly what we'd build and what it'd cost.

How it works